Description
If you’re just getting started with digital marketing, you probably already know that you should be advertising on Facebook. After starting off as a social network for close friends and family, it’s now a platform that has changed how we perceive media, marketing, and technology.
More and more businesses, no matter the size, rely on advertising on Facebook – whether it’s their only form of marketing or a fraction of their marketing operations.
Interestingly enough, even after all the scandals that Facebook has gone through over the years, the users haven’t changed their behavior and continue using the platform as they did before.
So, it still pays off to advertise on Facebook, but let’s take a look at what exactly makes it a great platform to advertise.
Facebook advertising benefits
It’s an effective way to drive traffic from active users
During the first quarter of 2022, Facebook reported having 1.96 billion daily active users. Being one of the largest social media networks, it has changed the way businesses get to advertise. In fact, in the US alone 51% of total advertising spend was used on digital ads (which includes, Facebook, among other things).
In addition to this, since acquiring Instagram back in 2012, your Facebook adverts get to be seen by an even larger scope of users, reaching a different set of demographics. Especially with the latest Instagram updates which focus on Instagram’s shop tabs, the combination of the two platforms allows your brand to be seen by countless users.
So if you’re being iffy regarding if you should invest in Facebook ads, trust the marketers that continue investing in Facebook advertising.
Highly customizable ads & audiences
We already mentioned the huge amounts of Facebook users that you can reach, but it gets better: when creating Facebook PPC ads, just like in Google Ads, you get to create custom audiences for each Facebook advertising campaign you create.
These targeting options are super customizable, meaning you can reach custom audiences based on their age, location, hobbies, interests, etc. which makes reaching your potential buyers even easier.
Facebook Ads features offer great flexibility to the different types of ads you can create. Since Facebook ads are also shown on Instagram and Facebook’s display network, you have much more range and flexibility in creating ads that reflect your business.
The customizability of Facebook Ads makes it easier to try out different ad formats and placements. This allows you to find out the most effective combinations that resonate with your target audience.
You can, for example, test between video and still images or see if your target audience is more likely to convert through different placements, such as Facebook’s newsfeed or Instagram Stories. The scale of alternatives is wide and finding out what works for your business takes a bit of time but is definitely worth the effort.
What to customize in your Facebook advertisement campaigns?
Campaign
- Campaign goal (Traffic, Engagement, Brand Awareness, Conversions, etc.)
- Budget optimization (allows Facebook to optimize your campaign budget)
- Optimization strategy (Impressions, Clicks, Reach, Website visits, etc.)
Audience
- Location (Country, City, Region)
- Age
- Gender
- Language
- Interests
Creative
- Ad placements (Facebook, Instagram, Display network, and different placement options)
- Ad format (Single image ads, video ads, carousel ads, collection ads)
- Ad media (Different variations of your images and videos)
- Ad texts, titles, and call-to-actions
- Landing page
Ad campaigns are easy to set up and deliver fast results
While Facebook’s Business Manager tool takes a bit of practice to have it up and running and reach its full potential, the initial set-up and getting your first ad published is easy.
In addition to the easy setup, the large reach of active users and flexible ads provide fast results. In a study, it was found that 57% of consumers say that social media influences their shopping. Out of that 57%, 44% said that Facebook of all social media platforms was most influential.
